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Welcome again entrepreneurs!
We have talked about motivation, one of the most important things we all need to start our own business. I am sure that all of us have gone through tough situations that made us stronger and helped us to make the decision of taking action to change things; it is the positive attitude we have when facing them what leads us to overcome difficulties and aspire to greatness. We have also made clear that what we want is to be able to spend time with our family and friends, be our own boss and establish our own rules and schedules. Why work for somebody else if another option exists, right?
Well, now is time to make it happen! I’m going to show you step by step how to create a website with WordPress, the way I did it: quick and easy. I will also share some tips to make it attractive and successful.
STEP #1: CREATE YOUR ACCOUNT
Go to www.wordpress.com and click on ‘Get Started’.
– Decide to ‘Start with a blog’ or ‘Start with a website’ and give it a name.
Name your site
- Make sure you choose a remarkable name. It will be your presentation to the world, so you should think carefully what you want to transmit with your personal/professional brand.
- Use something to draw the attention of your niche; it can be very specific or it can be something suggestive (for example: ‘Lose weight in a week’ or ‘The best version of your healthy self’). Always keep this in mind: Why should they visit your website and not others?
- Be original and differentiate yourself from the rest.
- Try to avoid weird words, simple is beautiful. You want to ensure that people remember you, not to forget about you once they leave your page. Your main goal must be to positionate yourself as the first option in your niche’s mind. Complexity is your enemy!
– Select the plan that best fits your needs and create your account with your email address and password. Very simple!
STEP #2: CONGRATULATIONS! YOUR SITE IS LIVE
Now you can view your site. Let’s explore!
WordPress will give you a template as a base for you to take it from there.
– At the top right hand corner of your screen you can access to your Notifications Bell, Your Profile (where you can manage your Account Settings) and you are also one click away from creating a New Post.
– In the upper left hand corner you can find the ‘Reader’ button, where you will be able to discover other WordPress blogs and posts (follow sites, like, comment and share) and ‘My sites‘ button where you will be able to manage your website(s).
STEP #3: PERSONALIZE YOUR WEBSITE
First of all, select and activate the theme you want to use to start your blog or website. There are hundreds of them, so try to choose the one that best matches your identity.
It is true that this is an important part of the process, as it will be the first contact your potential client will have, but do not expend too much time customizing it at the beginning, you can make changes further on.
Making a great first impression is determinant for your niche to stay or not on your page. Remember that creating a brand experience will differentiate us from the rest of our competition.
STEP #4: DESIGN YOUR WEBSITE’S CONTENT
We have arrived to our final destination: the content! Last but not least.
- Manage your pages
- Write blog posts
- Add Media (photos, videos, documents…)
- Approve and edit comments
- Include testimonials
MANAGE YOUR PAGES
One of the best things of WordPress is that it is very intuitive. Its simplicity helps you to learn fast and work at ease. Create a menu with different sections and structure your online content. A page well organized has more value.
WRITE BLOG POSTS
You must create relevant content for your niche is you want to be successful online. There’s so much to talk about and so many people to feed with information.
We are more connected than ever and we have access to any type of information, products and services. It is obvious that in a world surrounded by so much competition, we must stand out to be known. A strong brand positioning plays an important part on this. But, how to get there?
Find what is exactly your audience need (do your own exhaustive research) and create relevant content to make them trust you above others. Be creative, empathetic, natural, caring and helpful.
The visual content is absolutely necessary to make the site more enjoyable and it favors a pleasant reading. Use relevant pictures, videos and documents as part of your content strategy; to make it more engaging. In my opinion, a personal gallery works better than copyright free images, as it provides your followers with more value.
APPROVE AND EDIT COMMENTS
Comments are the perfect way to generate traffic to your website. Search engines will notice that there’s interaction on your page and therefore that you provide quality and useful information.
The testimonials feature lets you collect kudos from customers and clients and display them on your site in different ways to add credibility and a professional feel.
Here is what WordPress recommends about how to Increase Your Site Traffic!
Feel free to leave your comments down below or contact me! 🙂
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The online economy is growing up every second. Users are now more aware of the benefits of buying online and the trust to reveal credit cards to unknown pages has increased thanks to the security that actually exists in the system. People spend more time surfing the web looking for information and reviews about their interests and needs. We’ve never been so close to knowledge and that’s why this is the best moment for us, entrepreneurs, to take advantage of the power of the internet and learn how to earn money online! But if you are a newbie, just like everyone else has been before, you may need some help to start.
Here in A Life Design By Me you are going to educate yourself in this area and follow step by step everything you need to know to be successful online.
The internet is driven by content. People are constantly looking for content. It is our job to make it relevant for them. This is how we attract customers, the key to any business success.
It’s not necessary to be a technician or have an extensive Curriculum Vitae. All you need to know is the tools and the process needed to sell products or services and develop your own skills when it comes to creating content. It’s not about having the best website or the best technology. It’s about creating the right type of promotions for the right people.
- Create relevant content
- Generate leads to your website
- Make a list of subscribers
- Build a relationship with your audience
1. Create relevant content
We are more connected than ever and we have access to any type of information, products and services through the web. Users have become more demanding with the brands and they can see the satisfaction of other customers who have already made the purchase.
How to differentiate ourselves from the rest?
It is obvious that in a world surrounded by so much competition, we must stand out to be known. A strong brand positioning plays an important part on this. But, how to get there?
Find what is exactly your audience need (do your own exhaustive research) and create relevant content to make them trust you above others. Be creative, empathetic, natural, caring and helpful. It is normal to struggle at the beginning, success always starts with failure. It is on us to learn from that failure and turn it into success.
2. Generate leads to your website
It is very important to generate traffic. Without it, your chances of earning money will be reduced.
Target the right audience. Keywords in this case are essential. You can see what people are typing on the main search engines in sites like Jaaxy or Keyword Planner by Google AdWords. These webs help you to optimize your SEO, see how those keywords perform and make your campaigns or posts more competitive.
Once you get traffic to your website, things are much easier because you enhance the engagement with your potential clients and here is when the real fun begins! Sells will start to come. Just make sure that what you are promoting match your niche desires and needs.
3. Make a list of subscribers
Most people don’t buy the first time they see something. It normally takes a person 7 times to see the offer they are interested in before they actually make the purchase online. It is very important that our audience feel safe.
Keep and organise email addresses. You will ask for them in exchange of something that delivers real value for the customer for free. This way you can follow up with them, gain their trust and make sales. When you encourage them to join your list and they do so, it means that they are already interested in buying and therefore you can market effectively to them.
If you contact them and provide them with relevant content that will help them to live better and cover their needs, they will know you, like you and trust you. When they get to this point, they wont buy only one product, but as many as you promote.
4. Build a relationship with your audience
Establishing a connection with your list is very important to earn their trust and loyalty. If you show them that they are important to you, it will benefit you over time. Engaging with your customers and making them feel that they are not just another user with a bank account will increase the emotional connection with your brand and build long-term relationships = more sales.
Listen to your audience. If you listen and prove them you heard by giving them what they want, you will be in the first position in their mind when it comes to make a purchase.
Let them know that you care. Small details will be decisive at the moment of truth. Remember the importance of delivering a great customer experience to develop lasting relationships. Get to know your niche and fight for them to stay.
‘I want a better life!’, ‘I need a change’, ‘I’m tired of my job’, ‘How can I spend more time with my family?’, ‘Is it possible to work from home?’… A lot of people ask these questions to themselves every single day. So don’t worry, you are not […]