Instagram is an online tool used by companies and individuals to help the growth of their businesses and make them profitable by letting users know their personal or professional brands and therefore earning subscribers. And as in every business, you need to find the right people to market your services; in this case, loyal followers who will like your pictures, comment and engage with your content. Once a large number of people know, like and trust you, you become an influencer and it is at this point when sales start coming!


The Facebook-owned company announced the past 26th of April (2017) that it has 700 million monthly users, each one of them interested in a wide range of topics. Here is where the different niches become an important sales target, what makes this Social Media App an indispensable for any business or personal brand that wants to start or increase their benefits. The real question is:


‘How can I get the right followers?’


Present your account

Instagram is driven by images. They are the engine of the app and the most important key to make your account successful or unsuccessful. The presentation of it must leave your visitors speechless.

Post attractive images with great quality and be aware that they must be coherent with your brand identity. The type of pictures you use and the harmony you create between them makes the composition of your page determinant for visitors to decide to follow you or not. So try to be sophisticated when it comes to updating your content!

Make sure you elaborate the perfect biography and promote your business website or blog. Don’t forget that’s the reason why we are here!

Focus on the right people

It is very important to focus just on your niche and on active accounts. Everyone else is usually a waste of time.


Basic rule

Like to get likes, comment to get comments and follow to get followers.

Explore… Have fun! If you are an active user, you will get traffic to your account. If you want users to appear, make them appear! Don’t expect things to happen if you do nothing to deserve them. Earn it!


Types of followers

I’ve made a distinction between the endless number of users I’ve found while working on the development of my Instagram account. Among all of them, there are:




○ Easy followers:

They have less followers than people they are following (- followers, + following). This type of users tend to follow people without thinking too much about it. If you have an attractive page, they will follow you with no doubt, especially if they have just a few followers.


○ Hard followers:

They have more followers than people they are following (+ followers, – following). They are not likely to follow others. This means you will have to interact with their page and earn their trust. Like lots of their pictures and comment to make them know you. If they like and comment back but they don’t follow you, don’t waste your time… They’re not interested.


○ Undecided followers:

Users who find your page and engage with it, but don’t end up following you. It means they interact with your page to make you aware of who they are and try to arouse your interest, but they are not sure of following you. If you answer them back, like lots of their pics and let them know that you are a loyal follower, they will surrender at your feet.


Note: Always look around your niche (see who follows the accounts that have drawn you attention).

There is where you will find potential followers.


Never be afraid of following back. It places you in the last position of someone’s followers, what makes you an easy target for those who are looking around their niche to find potential followers and you can be one of them! As you can see, Instagram is a spider’s web.



○ Loyal followers:

The accounts with the same or similar number of ‘followers’ and ‘following’ are normally loyal users. They follow their followers, interact with them and pay attention to their updates. These are the best choice. Always follow them. You will get their followers, their loyalty and their engagement. These are the key ones.


○ Popular accounts:

Normally you won’t get a follow back from a popular account. The only function of these accounts with a lot of followers is to provide you with more followers because people go after the last followers of popular users as they feel identified with them (as you do when you look around your niche to find more potential followers). But don’t trust these profiles, they are not loyal; they can unfollow you very quick.


There’s something you need to know about this type of accounts. Some of them have unreal followers. There are systems that give you followers if you pay a considerable amount of money for them (some are even scams). This tactic has become very popular as businesses use it as part of their marketing strategy to gain more followers, but you can prove they are fake by checking the number of likes they have on their posts and the amount of followers that appear on their page. If someone has 30k followers, but less than 300 likes on their pictures… There’s something fishy going on here!


Be smart and rationalise your time!

Your instinct plays an important part when it comes to detect who is a potential follower, who is not and who is fake one. You will find a lot of fake users only interested in getting your likes, comments and following; and once they get what they want, they’ll unfollow you.

Don’t worry if an account doesn’t follow you. With its large number of users, Instagram is full of new leads. Go for the next one!

Do not put too much effort into the same account. Time is priceless and it will give you the experience, knowledge and wisdom to increase your followers faster without wasting hours and hours.



How to find new leads

There are so many different ways to find new leads, but the most common ones are the following:

Post new pictures frequently and use hashtags. If you update your page and write relevant and attractive content to your niche, plus providing links with more content, you’ll get traffic to your account very soon and you will avoid unfollowers.

Go to your home page, like pictures and see who comments on others’ updates. This way you just found people who interact. Go to their accounts and depending on what type of user they are, act in a way or another counting on the information I’ve given you.

Search for hashtags related to your niche. Discover pictures that fit with your brand style and who have posted them. These can be potential followers and also potential leads to find new ones.

Take the most out of the “discover menu” that the app offers you. Instagram tracks your activity and it knows what your interests are and what your niche is. According to this, it shows you accounts that may interest you to find potential followers and leads.

Don’t miss any suggestions when you follow someone. Instagram helps you to find similar accounts than the one you just visited. They also appear next to the “Follow” bottom as an icon like this ?, so you don’t necessarily have to follow someone to get this info.



What type of follower are you?

Spend an hour of your time interacting on Instagram every day having in mind everything I just explained to you and you’ll notice a huge improvement in your account in a very short period of time.


Keep all this information and have a look at it anytime you need by downloading my FREE GUIDANCE ON HOW TO IMPROVE YOUR INSTAGRAM ACCOUNT AND GET THE RIGHT FOLLOWERS BY A LIFE DESIGN BY ME!


If you have any questions or concerns, feel free to leave your comments down below or contact me! 🙂


  • I love this article! I am coming to the point that I was about to start marketing my site and I have no idea how to interact in Instagram. I am so happy that I found this! One question I have is, can you use instagram on the computer? Also, (I am old) what is the best way to label in hashtags? Is it similar to using keywords? Is there an unspoken amount of hashtags you should put on a photo? I think you did a really good job in describing everything, and it makes me excited to give it a try.

    • Hi Colleen!

      I’m so glad you liked it 🙂

      I only use Instagram on my computer to see my feed or other profiles. You just have to log in with your account and navigate through it. The only problem is that I’ve never found a way to update new pictures or videos from my computer, as I always do it from my phone, but I’ve found this information for you; it may help (

      The best way I know to recognise which hashtags are the most frequently used is here:

      A hashtag is very similar to a keyword yes, but they are not the same. The way they are used is also similar, but hashtags have a much more broader application. When you break it down to the most simple element all a hashtag really is, is a keyword with the “#” symbol in front of it. Hashtags are more immediate and should drive engagement on social networks and increase traffic to your website via click-throughs of the link included in the social post where the hashtag was used.

      The maximum allowed per post is 30 hashtags.

      I hope I helped you, Colleen!

      I wish you all the best and every success in the future,


  • Hi Maria, this post is really an eye-opener for me. I never used Instagram and didn’t think must of it. However, I realize now that I should pay more attention to it to get more traffic for my business. You outlined everything very proffessionally and I like the way how you identified every type of follower. That is great.
    Thank you, I can benefit from this post.

    • Thank you so much for your feedback Nicolaas! 🙂 I really appreciate it.

      I’m glad it helped you and YES! Definetely; Instagram is nowadays one of the most powerful ways to get traffic to your business, so I suggest you to start developing a strategic plan that involves this Social Media App! I would be happy to help you during the process. If you have any questions, do not hesitate to contact or Direct Message me! @lifedesignbyme

      Wish you all the best and every success in the future,


  • What are your thoughts on going on massive following sprees then going back a week later and unfollowing all the people that didn’t follow you back? Is that a bad practice or is it an ok way to try and gain followers? I know a few people who have had success with that but at the same time it almost feels like you’re “cheating” the system. Would love to hear your feedback.

    • Hi Charlie,

      Thanks for sharing your comment!

      I think that’s totally legit, but for me it’s not the best option to gain loyal followers.

      A lot of people use that strategy to increase their number of followers (I’ve done that as well, I’m not goint to lie), but after analysing my results I realised that if you don’t get the right ones, you won’t get traffic to your website, cause most of the people who will follow you won’t be really interested in what you are telling. And that’s one of the reasons why instagrammers experience consistent jump ups and downs on their profile.

      If you think about it, a lot of users have already thought about what you are saying; they follow you just to get you to follow them and then they unfollow you. We need to face the reality that most of them will do that, that’s why we need to find those who will stay loyal to get consistent numbers on our account.

      Besides, Instagram is very smart and it will notice when you do that. If they see you are going on massive following or massive likes, they will stop you by not allowing you to follow or like for a short period of time (it can be hours or days) or even deleting your account.

      However, I think it is an option for people who just started an account and need visibility, but always having in mind all the info I previously shared with you on my post and carry out with it to obtain great results and to get the right followers to their business, which is the main goal.

      I hope I answered your question!

      I wish you all the best and every success in the future,


  • Knowing nothing about instagram, this article was very helpful for me. I have an online business and am coming to accept the need for all of the social media accounts, even though I have had quite a reluctance until now. I will refer to this often after setting up my instagram account. thanks for all the great ideas!

    • Hi Penelope!

      Thank you so much for sharing your comment.

      Believe it or not, that is totally normal!!! A lot of people like you have been reluctant to use Social Media accounts, as these platforms are relatively new for businesses that have been operating from long time ago or for owners that are not used to work on the online world. But it’s never too late to give it a try!

      Social Media apps are nowadays a very powerful way, not to say the most, to get traffic to your business. They are an online revolution and brands are aware of it, that’s why it has become a must-have for companies or individuals and most of them have their own business profile.

      This Social Media revolution allows us to get to know our customers better, to get feedback from them (if we are doing things well or not), to recognise what they want and what they need and act accordingly to what they expect from us. In a world with so much competition, this is a wonderful way to differentiate ourselves from others.

      I hope you serioulsy consider to start setting up your instagram account ASAP and I would be happy to help you through the process!! If you have any questions, do not hesitate to contact me.

      I wish you all the best and every success in the future,


  • Hi there! Thank you for the awesome guidance and tips on how to get Instagram followers and interactions. I’ve been struggling with my Instagram game for a while now. I post regularly and use hashtags, but haven’t really thought about the “different types of followers” that you mention here. Perhaps taking this into consideration will help. Out of curiosity, aside from posting quality content, do you have any tips for maintaining followers? My follower count seems to constantly jump up and down. I know some of this is due to fake accounts but would love to know if there’s anything I can do about it. Thanks again!

    • Hi Jasmine!

      Thank you so much for sharing your comment.

      Don’t worry at all. Struggling is not something negative! It will lead you to be the best version of yourself, cause going through difficulties teach us what to do and what not to do to be eventually successful!

      What works for me in terms of maintaining followers is to keep interacting with them. Do not stop liking and commenting their pictures, go into their feeds, study and analyse their profile and provide VALUE to them.

      If you don’t get the right followers, you won’t get traffic to your website, cause most of the people who will follow you won’t be really interested in what you are telling. That’s a reality we all need to face and that’s why it’s so important to find the correct people. This is one of the most common reasons why instagrammers experience consistent jump ups and downs on their profile. The solution? Keep looking! It takes time, but I’m sure you will make it!

      If you carry out with the information I shared with you on this post, please let me know if you notice any improvement!

      I wish you all the best and every success in the future,


  • I have been saying to myself that I am going to start marketing on Instagram. But never got started. The main reason being, is I didn’t have a marketing plan. This article wiIl me make a plan. Thank you.

    • Hi Maurice,

      I am humbled by your words! I’m glad I could help you in some way to take action. This is why I do this for. Thank you!

      I wish you all the best and every success in the future,


  • Hi Maria, this is great… it just so happens that I have been struggling with Instagram as when I get followers few days later they unfollow… what’s up with that??? Once I decide to follow someone I don’t unfollow… how rude would I be!! Anyhow I will start over step by step as per your blog and see if that changes things. But I do have a question: Is it ok to post pics within your niche but also throw in some personal photos…? you know to show what Im up to? Or do you think I should just stick to the niche???? Thank you

    • Hi Agnes!

      Thank you so much for sharing your comment.

      I got you. It’s totally normal so don’t worry! Struggling will eventually teach you the right way of doing things. You will learn what to do and what not to do, you just have to keep trying until you find the correct strategy that works for your account!

      People unfollow all the time and finding the right followers is not that easy. A lot of Instagram users use the strategy of massive following to increase their number of followers: they follow you just to get you to follow them and then they unfollow you. We need to face the reality that most of them will do that, as having a lot of followers has become the main goal for so many accounts. This way we don’t get traffic to our business and most of the people who will follow us won’t be really interested in what we are telling. That’s why we need to differentiate from the rest and find those followers who will stay loyal to us to get consistent numbers on our account. It takes time, but it is possible!

      Keep looking for them, be patient.

      In my opinion, if you post personal pictures, try to create harmony considering the style of your Instagram account. It totally depends on the appearence of your profile. For example, if you post quality pictures of landscapes and suddenly you post a low quality ‘selfie’, it won’t make much sense? I hope you get what I’m saying. You need to be very careful with every picture you upload as it can harm your brand image or there can be discrepancies between what you want to transmit to your niche and what they actually understand.

      If you want to contact me sharing your instagram account to be able to give you a better judgement, feel free to do so!

      If you also carry out with the information I shared with you on this post, please let me know if you notice any improvement!

      I wish you all the best and every success in the future,


  • Hi Maria, thank you for responding. I followed you on Instagram … mine is @agnesnowakblog
    If you dont mind having a look just to help me get on track with my content that would be great!
    Thank you for your help 🙂

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